Category
A Service provider in the travel industry
Background
The client was a new business and wanted to build a website to create a strong and effective web presence. When they came to us, we analyzed their business activities and learned their business and how they want to do their business and enlisted all the strong points of their business proposals. As they are a service industry they have to reach out to a maximum number of people in their target market to get new customers. They need to rank well in the search engines to get free organic traffic that will form the backbone of their lead generation and sales process.
Strategy
Taking all these into consideration we first identified their target market, and found out what are the needs of the target market and researched to find the right keywords to focus on in the content of the website. We created highly keyword focussed content and went to do the designing of the website using the latest technologies using the ever-popular WordPress platform.
We took care that each page of the website is completely optimized for search engines complying with all the on-page optimization requirements. Then we uploaded the site to the server and launched the same. The site was spidered and indexed by almost all the major search engines.
Then we created a blog and posted very interesting and useful content to attract more customers to the website. This also helped in building a good reputation on the internet. We also took steps to create backlinks from some of the websites in the industry of our clients who are having high Page Ranks in the search engines.
Result
Due to all these activities, the website is now finding a place on the first page of the search results in Google and Bing and is now getting a steady flow of visitors to the website and enjoys a very healthy conversion rate making the business success.